A Fun-Filled Family Experience at Senayan Park
SpongeBob 25th Anniversary “Celebrate Like A Sponge” – Senayan Park 2024 was created as a lively mall event designed to bring families, kids, and fans closer to the cheerful world of SpongeBob. Held at Senayan Park, the event transformed the mall atmosphere into a colorful and playful destination where visitors could enjoy a fresh entertainment experience beyond regular shopping activities.
Through engaging visual elements, character-inspired settings, and a vibrant event environment, the activation encouraged visitors to explore, take photos, and spend quality time with their family and friends.
Themed Décor, Activities, and Visitor Engagement
The event featured a themed setup that highlighted SpongeBob’s fun and energetic personality. From decorative installations to photo-friendly areas, every element was designed to create an enjoyable and memorable visitor journey.
By combining attractive event content, family-oriented activities, and a playful mall experience, the activation helped create stronger engagement between the venue, the visitors, and the character brand.
A Fun-Filled Family Experience at Senayan Park
SpongeBob 25th Anniversary “Celebrate Like A Sponge” – Senayan Park 2024 was created as a lively mall event designed to bring families, kids, and fans closer to the cheerful world of SpongeBob. Held at Senayan Park, the event transformed the mall atmosphere into a colorful and playful destination where visitors could enjoy a fresh entertainment experience beyond regular shopping activities.
Through engaging visual elements, character-inspired settings, and a vibrant event environment, the activation encouraged visitors to explore, take photos, and spend quality time with their family and friends.



